ezshoerepair.com
EZ Shoe Repair is an e-commerce web application, developed over a five-month span, aiming to modernize and simplify the online shoe repair experience for individuals aged 28-65. As a Product Designer, my role encompassed product strategy, user research, prototyping & testing, visual design, and front-end development. The final design presented a clean and interactive user interface with features like quick selection touchpoints and educational resources, resulting in a 30% increase in average shoe repair orders and a 65% conversion rate on online orders.
Overview:
EZ Shoe Repair is a e-commerce web application which solves some of the major problems faced by shoe repair shoppers by integrating existing technologies and providing a simple user experience to help people save time and money.
Role:
Product Designer
Responsibilities:
Product strategy, User research, Prototyping & Testing, Interaction & Visual design, Front-end development
Project Duration:
5 Months
Problem:
How can we modernize the shoe repair experience online?
Although we have all the technology at our disposal, the online shoe repair experience has not advanced much with the times. Many customers face inconveniences, long online forms to fill, and confusing terminology. Our users are not always tech savvy. Some are also new to the market and need a little bit of handholding and education to make them feel safe.
Project Objective:
- Goal: Simplify and modernize the online shoe repair experience
- Intended Audience: Individuals aged 28-65 in need of shoe repair services
- Client Requirements: User-friendly interface, quick selection touchpoints, educational resources
- Constraints: Limited budget and timeline
Research and Inspiration:
- Market Analysis: Evaluated the current online shoe repair landscape and identified areas for improvement
- User Personas: Developed user personas to better understand the target audience
- Competitive Landscape: Analyzed competitors to identify best practices and design trends
Concept Development:
- Brainstorming: Explored various design concepts and approaches
- Sketching: Created early sketches to visualize ideas and concepts
- Ideation: Refined ideas through continuous iteration and improvement
Design Execution:
- Final Design Solution: A clean, simple, and interactive user interface
- Key Features: Interactive check-in, quick selection touchpoints, educational resources
- Visual Elements: (Include high-quality images of the finished product)
- Live Demo/Case Study Video: (If applicable, provide a link)
Design System and Style Guide:
User Experience (UX):
- UX Approach: Focused on creating a seamless and intuitive experience for users
- Integration: Incorporated UX design principles throughout the project
- User Flow Diagrams/Journey Maps: (Include any diagrams or maps you created)
- User Testing Results/Feedback: (If applicable, share testing results or user feedback)
Results:
- 30% Increase in average repair shoe orders
- 65% conversion rate on online orders
Dardano’s created a way to introduce new customers while retaining and building recurring/loyal customers. Selling great quality shoes and accessories while having the ability to fix those products down the road.
Reflection:
Designing a standalone product that is part of Dardano’s source of revenue and business modal requires a level of discipline, thoroughness, and dedication to learning that is hard to experience in other products. Every design detail and proposal is thoroughly review and questioned. I believe it is a delightful product for our customers while meeting business goals and needs.
Link to site: